Rio Fashion Week 2026: A New Chapter for Brazilian Fashion
After a decade-long hiatus, Rio de Janeiro has reclaimed its place on the official fashion calendar. The first edition of Rio Fashion Week (RFW) took place from April 14 to 18, 2026, marking the city’s return to hosting a major fashion event since 2014, when it was known as Fashion Rio.
The event was organized by IMM, the same company behind São Paulo Fashion Week (SPFW), which celebrated its 30th edition in 2026. A strategic reshaping of the Brazilian fashion calendar accompanied the launch: starting in 2026, SPFW will no longer hold editions in the first half of the year, focusing instead on the second half, while Rio Fashion Week takes the first-semester slot.
After a decade-long hiatus, Rio de Janeiro has reclaimed its place on the official fashion calendar. The first edition of Rio Fashion Week (RFW) took place from April 14 to 18, 2026, marking the city’s return to hosting a major fashion event since 2014, when it was known as Fashion Rio.
The event was organized by IMM, the same company behind São Paulo Fashion Week (SPFW), which celebrated its 30th edition in 2026. A strategic reshaping of the Brazilian fashion calendar accompanied the launch: starting in 2026, SPFW will no longer hold editions in the first half of the year, focusing instead on the second half, while Rio Fashion Week takes the first-semester slot.
“We are reshaping the Brazilian fashion calendar,” said Gustavo Oliveira, director at IMM, who expects RFW to establish itself as a permanent fixture. The partnership with Rio’s city government has been signed for three years, with the possibility of renewal.
The main hub of Rio Fashion Week was concentrated in four warehouses at Pier Mauá and the recently renovated Touring Building in Praça Mauá, in the city’s port district. The opening ceremony took place on Tuesday (14) at the City Palace in Botafogo, the official headquarters of Rio’s city government, with an invitation-only Osklen show.
Organizers expected an audience of more than 30,000 people across the five-day event. The city government projected an economic impact of R$100 million for the local economy, with some estimates suggesting the figure could reach R$200 million when considering broader effects.
Rio Fashion Week, São Paulo Fashion Week
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